We are active in most lines of business
Elle et Vire
Raynal et Roquelaure
Elle et Vire, Zapetti, Lesieur, William Saurin, Raynal et Roquelaure, Guyader, Sojasun, Nespresso, Bordeau Chesnel
Cosmetics & luxury
L’Oreal Paris, YSL, Lancôme, Armani, Dior
Oui SNCF, Orange, Groupe Accor
Deloitte, Peclers, Pulp, Pschhh
Mc Donald’s ,Class’croute, KFC, Printemps, Histoire d’Or
Moderating from an informed,
exacting and generous perspective
Analysis that relies on
thoroughness and intuition
Our approach, in close connexion with you:
Sharing your challenges and your culture. Cross-fertilizing our understandings to dig out meaningful insights.
Staying personally committed throughout the entire process and engaging ourselves in operational recommendations.
A multidisciplinary team, flexible and responsive
Pascal Dor, founder (1982). Has directed studies for advertisers. Also trainer in creativity and innovation methods. President of the Adetem’s (*) « Club Cosmetique »
(*) Adetem is the Leading French Marketing Professional Association
The consultancy team
Has worked for consultancies or advertisers. Has a 15-year solid experience in strategic marketing. All bilingual and from different nationalities
From marketing and business strategy, psychology and litterary studies to engineering . Experts that complement earch other.
International fieldwork, moderation of creativity or innovation processes, semiology
We keep on renewing our investigation methods
From approaching consumers directly, in real life, to remote interviewing via digital platforms, in France and abroad. From ad hoc recruiting to building up recurring panels (such as experts, influencers, bloggers, sale staff panels…).
Variable-geometry innovation processes and methods
From single-day workshop moderation to year-long innovation processes that involve multiple staff categories within a company.
From looking for innovative directions stemming from your innovation platforms to the re-framing of your researches through input-sourcing and inspiring benchmarks.